Built For Bowling Centers. Focused On Results.
For more than 20 years, Bowling Marketing Solutions has helped bowling centers attract customers, increase repeat visits, grow their databases, and drive revenue through smarter marketing.
We don't serve every industry.
We serve bowling centers.
Our Story
A Marketing Company Built Around Bowling Centers
Bowling Marketing Solutions was created with a simple mission: Help bowling centers grow.
Over the years, we've worked with hundreds of centers across North America and have developed marketing systems specifically designed for the unique challenges and opportunities bowling centers face.
Because we focus exclusively on the bowling industry, our clients benefit from proven strategies, specialized tools, and a team that already understands their business.
We don't need to learn the industry. We're already part of it.
Founded with a focus
A marketing company built exclusively for the bowling industry.
Hundreds of centers served
Partnerships built across North America over two decades.
Specialized systems developed
Marketing tools designed around how bowling centers actually operate.
An industry partner today
A full marketing team helping centers grow revenue every day.
What Makes Us Different
Why Bowling Centers Choose BMS
We Specialize In Bowling Centers
Everything we do is designed specifically for the bowling industry.
We Provide More Than Software
Our members gain access to both technology and a dedicated support team.
We Understand Your Business
We understand leagues, birthday parties, tournaments, events, and the realities of running a bowling center.
We're Focused On Long-Term Growth
Our goal is not simply to provide tools. Our goal is to help centers generate measurable results.
Deep Roots In The Bowling Industry
Deep Roots In The Bowling Industry
Our team has spent decades working alongside bowling center owners and operators.
From industry events and educational presentations to partnerships and ongoing support, we're committed to helping the bowling industry grow and thrive.
Because we are actively involved in the industry, we stay connected to the challenges, opportunities, and trends impacting bowling centers every day. That experience helps us build better solutions and provide more meaningful support for our clients.
By The Numbers
Trusted By Bowling Centers Across North America
Millions
Marketing Emails Delivered
Thousands
Marketing Campaigns Created
Every statistic represents a bowling center owner who trusted us to help grow their business.
Our Mission
Helping Bowling Centers Thrive
We believe bowling centers play an important role in their communities. They bring people together. They create memories. They provide entertainment for families, friends, coworkers, and league bowlers.
Our mission is to help those businesses succeed through better marketing, stronger customer relationships, and modern technology.
Every tool we build and every service we provide is designed with that goal in mind.
Meet The Team
Meet The Team Behind Bowling Marketing Solutions
Behind every website, campaign, graphic, and marketing strategy is a team committed to helping bowling centers succeed.
Darin Spindler
Founder | Bowling Marketing Solutions
A Life Built Around the Lanes
Darin Spindler has spent his entire life living and breathing the bowling business. Darin grew up in his family's 8-lane bowling center, where he learned what it takes to operate a small center in a small town. During his teens, Darin became a pro shop operator at the center and really began to fall in love with the marketing side of the bowling business. Darin moved to Green Bay, WI and became a partner in the busy 60-lane Ashwaubenon Bowling Alley, where he made a name for himself as a special events expert — developing open play promotions, launching a High School Bowling league, and creating exciting tournament formats that kept the house full morning, noon, and night.
This hands-on operator experience gave him something most marketers don't have: he's been on the other side of the counter. He understands the pressure of a slow Tuesday, a summer slump, or a league that's one season away from folding. Darin channeled that passion into Bowling Marketing Solutions — a company focused on automated marketing techniques designed to help bowling center operators fill their centers and significantly increase bowler counts and profits.
The Man Behind KidsBowlFree
Darin is also a Co-Founder of what has become the bowling industry's most enduring promotional platform — now in its 19th year, with over 50 million families served and more than 1,300 participating locations across the U.S., Canada, and U.S. military bases worldwide. Darin and his team helped solve one of the industry's most persistent challenges: summer traffic and summer revenue. KidsBowlFree doesn't just fill lanes. It builds the next generation of bowlers and creates the kind of community connection that keeps centers relevant for decades.
One Platform. Built for Bowling.
Bowling Marketing Solutions is the only all-in-one marketing solution built specifically for the bowling industry — and it carries a 30-minute support guarantee.
Beyond the Business
Outside the lanes, Darin is a 13x Ironman finisher working toward his ultimate goal of competing in Kona, HI at the Ironman World Championships — a dream he's been chasing for over a decade.
Zach Boulanger
He has spent more than 15 years working with bowling centers on customer retention, database growth, website strategy, and marketing systems. He is passionate about helping centers build sustainable processes that support long-term growth.
Zach is a partner in Bowling Marketing Solutions, a member of the USBC board, and former manager of a busy 60 lane bowling center in Green Bay, WI. This experience gives him a wide variety of bowling knowledge from the operations side, marketing side and guest experience.
Jordan Peterson
Jordan joined the team in October 2022, bringing over a decade of experience in both marketing and the bowling industry. Originally from Michigan’s Upper Peninsula, he moved to Green Bay in 2012 to attend college, where he earned a Bachelor’s degree in Business Administration with an emphasis in Marketing.
Jordan’s passion for bowling began during his college years while working at a local center in Green Bay—a role he continues to enjoy on the side today. His hands-on experience in the industry gives him a unique perspective and deep understanding of the business.
Outside of work, Jordan enjoys staying active through bowling, golfing, and racquetball.
More Than A Vendor. A Marketing Partner.
Why Clients Stay With Us
Many of our clients have been with us for years. That's because we don't simply provide software or marketing services. We become an extension of their team.
Whether it's a website update, a promotional campaign, a marketing question, or a new growth opportunity, we're here to help.
When our clients succeed, we succeed.
"Working with Bowling Marketing Solutions getting set up has been great to work with. I think programs they offer will help increase our business , keep our name out there in front of customers when they're making choices for entertainment .
A big big difference is they all understand the bowling entertainment business!!! They are bowlers !"
Mark Johnston
MVP Lanes
"Good service, good people…..they know the bowling industry!"
Thomas Funk
Chippewa Bowl
Video testimonials coming soon
Ready To See What BMS Can Do For Your Center?
Schedule a demo and discover how Bowling Marketing Solutions can help your center attract more customers, increase repeat visits, and simplify your marketing.
The outsourced marketing department built exclusively for bowling centers.
© 2026 Bowling Marketing Solutions. All rights reserved.
Marketing built exclusively for bowling centers.